Strategic Market Directions
We specialise in helping businesses identify their unique competitive advantage and develop tailored strategies that drive customer preference and sustainable growth.
Marketing and Strategy for Sustained Risk Averse Growth
Do you want to take your business to the next level in 2025?
We collaborate closely with business owners to uncover their unique competitive edge. By leveraging our market analysis and strategic planning expertise, we develop a deep understanding of their business, customers, and market. We then develop tailored marketing strategies to drive growth and profitability.
We aim to keep things simple yet effective. We focus on getting the basics right, which, if not addressed, will reduce your business’s value. We follow a proven process to build a solid foundation for your growth. We start with the three pillars below:
Marketing Due Diligence
Review of marketing strategies for what matters most – a sustained increase in organisational or shareholder value.
Assesing strategies for risk.
Strategic Marketing Services
High-level strategic marketing plans to position businesses for sustained growth through benefit segmentation, differentiation, targetting and positioning.
Marketing Measurement
Helping business owners assess and quantify the effectiveness and impact of their marketing efforts on your bottom line.
Creation of marketing dashboards.
Strategy is about setting yourself apart from the competition.
It’s not a matter of being better at what you do – it’s a matter of being different at what you do.
Michael Porter
Mike Stankiewicz - Your Dedicated Marketing Strategist
As a seasoned marketing leader with 30+ years of experience, Mike is committed to delivering exceptional results through innovative strategies and data-driven insights.
Proven Track Record in:
Strategic Brilliance: Conceived and implemented integrated data-driven marketing strategies for LOT Polish Airlines, NZ Credit Unions, and The Greater Metropolitan Cemeteries Trust, driving sustainable growth and customer preference.
Measurable Growth: Generated over $20 million in sales revenues by developing and executing targeted marketing campaigns exploiting organisational strengths and competitors’ weaknesses.
Are you ready to unlock your business’s full potential? Let’s work together to achieve extraordinary results. Don’t delay. Call us today to supercharge your 2025!
"Nine out of ten businesses I work with are missing out on their sustainable competitive advantage because they don't know how to identify it effectively."
Mike Stankiewicz
I had the pleasure of cooperating Mike on many occasions and was always impressed by his ability to create and maintain strong business relationships. Mike is an honest, reliable and outgoing individual treating his client's business as his own.
Mike played an active part in developing the strategic marketing plan for the Polish market, and in particular was one of the tree individuals substantially involved in overseeing the plan development process. In view of the value to LOT Polish Airlines of Mike's contribution to this process, I appointed him as a Marketing Strategist.
Working with Mike has been a breath of fresh air. His expertise in benefit-based segmentation allowed us to refine our value proposition, clearly differentiating us in a competitive market. By analyzing customer needs and tailoring our messaging, we were able to connect with our audience on a deeper level, driving engagement and conversion rates. We are confident that Mike’s strategic insights and hands-on approach will e hance our brand identity but also position us as leaders in our niche. We are excited to work with Mike again in the future.