At The Aged & Community Care Providers Association in East Melbourne in 2025, Mike spearheaded successful go-to-market campaigns for the Home Care Careers Program, utilising various marketing channels, digital platforms, outdoor advertising, and EDMs. He drove a significant increase in lead generation and conversions, managed large budgets, and reported to key executives, including two CEOs. His adaptability and data-driven strategies, including implementing GA4 tracking, contributed to notable successes like bringing 160K visitors to the Home Care Careers site and meeting workforce support program goals.

In January 2023, Mike was seconded on a short-term contract to assist the Australian Association of Social Workers with its marketing. He enhanced the Association's EDM strategy in this role to increase member uptake and satisfaction. He also supported the marketing team in launching a new website, creating compelling content, and implementing multichannel marketing campaigns. Mike's contribution significantly improved the Association's marketing efforts.

Following his employment at AccessHC, Mike joined Weboptimizers, a leading digital marketing agency in Melbourne that offers a wide range of services. As a Digital Account Manager, he collaborated with the in-house execution team to co-develop and execute successful digital strategies and campaigns for the agency's B2B and B2C clients. Due to contractual obligations and commercial privacy, he cannot name the clients or provide any information on the specific outcomes of the strategies executed.

Mike's strategic marketing prowess was showcased as the Marketing Manager at Access Health and Community, a not-for-profit community health provider. In this role, he was crucial in the company's transition from a block-funded to a fee-for-service model. Mike's digital and traditional marketing efforts significantly improved the company's performance. For instance, he collaborated with an SEO agency to enhance the website's performance, resulting in a reduced bounce rate and increased user engagement. Through his strategic implementation of SEO, PPC, and email marketing, he generated over $800,000 in sales revenues within a year.

Bolton Clarke, a leading independent not-for-profit provider of care and support services, sought Mike's marketing expertise. As a Brand Development Specialist, he played a pivotal role in rebranding the marketing collateral and operational materials. Mike's ability to engage with key stakeholders and conduct in-depth discovery sessions allowed him to understand the organisations' service lines and deliver a successful rebranding program. His contributions extended beyond his contract as he continued to oversee the progressive production of the rebranded collateral.

During his time at HP Australia, Mike served as a Marketing Programs Manager on a contract basis. He worked closely with the commercial channel business manager to provide channel partner sales programs and analytics. His efforts enhanced the senior leadership team's decision-making by providing timely and accurate sales performance and forecasting reports. Mike also developed and implemented a system to facilitate setting quarterly PC sales targets for 300 commercial partners. This system significantly reduced project delivery time and eliminated errors.

As a Project Officer at the Mitchell Shire Council, Mike contributed to the economic development of the Shire. He combined data modelling, analytical skills, and market research to analyse key business sectors within the Shire. This analysis led to the creation of a model that assessed the Shire's economic performance and informed the development of a new Economic Development Strategy. Mike also facilitated the consultation phase of the strategy, engaging with local business owners and gathering vital insights into their needs. His work in quantifying the economic impact of projects helped secure approximately $3 million in project grant funding from the State Government.

Mike demonstrated his strategic marketing capabilities during his tenure as the Greater Metropolitan Cemeteries Trust (GMCT) Marketing Manager. He developed the first strategic marketing plan for the Trust, which aimed to achieve a desired market position and contribute towards long-term financial objectives. Mike also played a vital role in driving business-to-business sales strategies, resulting in significant sales increases in the Chinese market segment. His expertise in event management and stakeholder sponsorship led to cost reductions and increased attendance at key community events. Additionally, Mike contributed to PR and communications efforts, responding to media inquiries and writing articles for internal newsletters. He also managed the Trust's website, optimising it for organic search visibility and page ranking.

Mike's strategic marketing skills were used at Co-op Money NZ, where he served as the Marketing Manager. He developed a broader marketing strategy and strategic marketing plan for New Zealand Credit Union, which was accepted by the board and completed successfully. Mike's digital marketing expertise significantly increased Co-op NZ's exposure in the digital media ecosystem. He also oversaw the development and execution of a multichannel-led generation campaign for credit unions, resulting in a substantial increase in leads. Mike's brand governance initiatives ensured brand alignment across seven credit unions, and he successfully managed key stakeholder relationships.

As the Business Development Manager at Times Newspapers, Mike focused on developing and growing the advertising agency business. Through analysis and recommendations, he determined that further development in this sector needed to be more viable due to the size and scope of the publications. Mike's ability to make informed decisions based on market analysis was evident in this role.

As a Business Development Consultant at Avonmore Corporate Training Solutions, Mike provided consulting advice to facilitate identifying new leads and acquiring new business. He successfully led the acquisition of relevant companies to target early adopters and build the market. Mike also recommended enhancing the organisation's operations, products, promotion, and positioning.

• Fairfax NZ, Advertising Sales Manager, Auckland NZ
• Fairfax NZ, Advertising Sales Consultant, Auckland NZ
• Marketing Strategist – LOT Polish Airlines
• Promotion & Advertising Manager – LOT Polish Airlines, Warsaw, Poland
• Visual Identity Executive – LOT Polish Airlines, Warsaw, Poland
• Promotion and Advertising Executive – LOT Polish Airlines, Warsaw, Poland
• Chief Executive Officer – New Zealand Worldwide Education, Wellington, New Zealand