Marketing Due Diligence

Rethink Your Marketing: Prioritise Marketing Due Diligence to Create Shareholder Value

Is your marketing team focused on sales, ROI or profits? While they are essential, they may not create shareholder value. 

Marketing Due Diligence is a unique framework designed by Professor Malcolm McDonald that assesses the effectiveness of a company’s marketing strategy to create shareholder value. 

Unlock your business’s full potential. Align your business with the Market Due Diligence framework to ensure your business growth is rooted in your competitive advantage and generates financial returns above the cost of capital. 

Three Steps to Enhance Your Business Strategy

Here are three steps we need to follow: 

  1. Explanation of what this process is, what it involves, and its implications. 
  2. Marketing Due Diligence diagnostic process – to assess the shareholder value of your business strategy.
  3. The Marketing Due Diligence Therapeutic Process – applying the framework to improve the shareholder value of your marketing strategy. 

Discover Key Secrets to Effective Marketing Strategies

We understand the importance of effective marketing. However, there’s often untapped potential to achieve even greater results.

Have you recently:

  1. Re-evaluated your target market and the value they derive from your products or services?
  2. Identified and quantified your sustainable competitive advantage?
  3. Segmented your market based on benefits and positioned your brand effectively?
  4. Clearly defined/updated your unique value proposition?
  5. Analysed your marketing performance at multiple levels?
  6. Assessed the potential risks associated with your marketing strategies?
  7. Prioritised your target segments based on their potential returns?
  8. Leveraged a SWOT analysis to estimate your market share?

Ready to take your marketing to the next level? Let’s dive deep into your business to unlock your marketing potential. We’ll guide you through a strategic process, similar to an MBA program, to identify your unique value proposition, differentiate your business or help you overcome the challenges that may hinder your well-deserved growth in 2025.

Next steps?

  1. Complete the Contact Us Form or call us directly. 
  2. We will schedule a meeting to get to know you, your business challenges and priorities.
  3. Develop a quote focusing on overcoming your marketing challenges. 
  4. Design and execute a customised process to help you create a sound strategic marketing plan, identify a point of difference, carry out benefit-based segmentation, SWOT analysis or achieve any other objective important to your business.